writing a blog, blogging for business, melissa folette, content writing, copywriting

Writing a Blog Post? Here are 7 Steps to Getting It Done.

While there are many great benefits to writing a blog for your business, the process can seem overwhelming if you’ve never done it before. But writing a blog post is essentially like any other aspect of running your business. You come up with an idea. Then you develop a plan. And finally, execute your plan in style.

If you have never written a blog post, or you’re still unsure if you’re doing it right, here are seven steps to writing a blog post that take the guess work out of what to do.

Step 1: Plan

Even if you know the ins and outs of your idea, it’s always best to have an outline.  This keeps your message on point.

  1. Know your audience- when you know WHO you’re writing a blog post for, you’ll have better engagement.
  2. What is the main idea? What is it you want your audience to know or do after they’ve read your post?
  3. What will your title be? This can be your working title and act as a placeholder. Sometimes, as you write, the perfect title will jump out at you.  So, for now, just get some words on the screen.

Step 2: Create an outline

The rules of writing a blog post are the same as any other writing scenario. You need 3 sections:

  1. Introduction: This should include your key words and let your readers know exactly what they’ve come to learn.
  2. Body: This is where you show your readers each step involved. Your readers should have 3-4 main takeaways from your post.
  3. Conclusion: This should be a quick synopsis of the entire post where you tie all the elements together. You should have a call to action.  This could be something as simple as asking readers to leave comments on how they used the information.

Step 3: Write

Once your outline is complete and you know WHO you’re writing to, it’s time to put those great ideas on the page.

  1. INTRODUCTION:
    1. Your introduction paragraph should include your key word(s) and your main idea. Like the headline, this can be intimidating.  If you feel stuck or are not sure the opening lines are strong enough to keep your readers engaged, that’s okay.  Keep moving forward.  You can come back and edit this section later.
  2. BODY:
    1. This is the fun part. For the body of your post, you can write paragraphs, use bullet points, add photos or videos, or even a combination of all of these.  Just remember to make it visually appealing AND keep your steps clear and in order as not to confuse your readers. Be sure to include sub-titles to break up all the verbiage.
  3. CONCLUSION:
    1. This is where you take all the ideas and put them into a few sentences. If you feel stuck, take a break.  Grab a coffee or snack-clear your head.  Then return to your post and read it from the beginning.  This may light the fire you needed to complete the conclusion.

Step 4: Add links

Adding hyperlinks from your own site or even other sites can increase your post’s visibility. This is also a great way to add validity to what you’ve written.  If you have statistics, link the trustworthy site where you found your evidence. This shows your credibility and increases your knowledge value to your readers. 

Links to pages on your own site allows new readers to hang out longer and learn more about what you offer.

Step 5: Edit, edit, edit!

Now it’s time to edit those beautiful words to be sure your message is clear and grammatically correct. It may not be a bad idea to have a fresh set of eyes on your post to point out mistakes. In this stage, you can evaluate your headline, introduction, and call to action. 

All three of these are vital in getting and keeping your readers attention for every post. Make any changes you want in this stage but remember to keep your ideas on track.

Step 6: Copy & paste

Once you’re satisfied with your content, you can copy each section into your blogging platform.  Here, you can add visual effects and create an appealing post with fonts, colors, and alignments that will help your readers easily understand your idea. 

Be sure to keep your colors and fonts consistent with your brand.  AND, don’t rely too much on the fun details that it detracts from your content.

Step 7: Optimize

It would be a shame to spend so much time writing a blog post only to have it get lost in the sea of the interweb abyss. And while search engines algorithms are always changing, there are a few rules that still hold true when it comes to optimization. 

  1. Keywords: Using your keywords both in your headline and in the beginning sections of your posts, search engines are more likely to pick up on it. Google offers a fantastic keyword finder.
  2. Social Search: When your post is shared socially, its visibility in search engines increases. Including social sharing buttons on your posts can help with this.
  3. Image optimization: Each image in your post should be optimized in size and tagged with your keyword.

Publish & share

When you’ve finalized your content and are happy with the visual appeal of your post, you’re ready to publish it onto your site. This is the time to share the post onto your social media accounts and share your message with the masses. 

Encourage family and friends to share the posts as well. 

Writing a Blog

While writing a blog post about your latest product or service is a great way to engage with customers, occasionally give your readers something new. Give them the opportunity to discover something about your business that makes them better, happier, or saves them time and money.

There’s always room for more, so invite a fellow business owner to tell a story or come up with an idea to share.

Whatever you decide, keep your content fun, refreshing, and tailored to your customers. They will thank you for it.

You can start your business blog in as little as 10 minutes.

Want to know more?

“It’s my pleasure to help small businesses connect with customers; one word at a time”     – Melissa Folette

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