Benefits of blogging, building authority, content writing, melissa folette

Benefits of Blogging: Building Authority

Running your business already has its trials, but when you’re competing in a saturated market, establishing your authority can be challenging. That’s one of the benefits of blogging. A business blog which discusses various aspects of all things related to your niche can set you apart from others in your area.

While there are countless benefits of blogging, there are three major ways to use your business blog to build authority in your industry.

Sound Advice

Whether you’re offering tips on how to make crème brulee or the best day of the week to find deals on Christmas gifts, giving sound advice will establish your credibility. This takes time and patience if you expect to reap any of the benefits, but your hard work will pay off.

To benefit from blogging about your business, you have to know what you’re talking about and express it as such. Command authority by taking topics down to the core. Take an item apart and put it together one word at a time so that your readers understand what you mean.

Doing so, will not only showcase your industry knowledge, but also that you care about helping your readers. It shows your passionate about your craft and you’ll inspire others to take action. 

With enough passionate and quality posts, you’ll become a guru. 

You’ll be the trusted authority for anyone in or even curious about your industry. 


If your business thrives on staying fresh, there’s no better way to do so than with connecting your readers to the latest trends in your industry. That’s why being a trendsetter is one of the big benefits of blogging for your business.

From this year’s wedding colors to the best kitchen equipment, keeping your readers informed will set you apart from your competitors. Showcasing popular items proves that you know your market and you know what works for your customers.

When you’ve built up a reputation as a trendsetter, readers will flock to your site to find out the latest in your field. Even your competitors will sneak over to see what’s happening. 

All in all, you can be the go-to business for anything related to your industry. 

Quality Leader

Dwight D. Eisenhower wrote in What is Leadership,A trait always noticeable in a successful leader is his ability to persuade others.

In this and other documents by our 34th President, he states that in terms of good leadership, honesty and integrity far outweigh position and power.

This is true in any circumstance.

The ability to persuade others to read your blog or buy your products all rests in how you view your triumphs and your blunders.

Blog about mistakes you’ve made while creating a new item. Discuss a poor decision you made in planning an event. Or talk about an idea that you want to try, but have no idea how it will turn out.

Being upfront and honest opens you up to your public in ways your competitors may not. It gives your readers a glimpse into your vulnerabilities.

It shows you’re human.

People like humans.

They trust humans.

They like spending their time and money with humans.

Benefits of Blogging

For some, business blogs are written about topics they already know and can confidently convey to others. But one of the benefits of blogging is to also write about topics you’re learning.

If you take the path of learning while blogging, building your authority may take longer, but you’ll become stronger in the process. Your audience will grow with you as you share your experience and knowledge.

This will ultimately make you a better leader.

When you set yourself apart through sound advice and setting trends, your readers will respond to you as a quality leader in your field. 

Your opinion will be valued beyond others because you’ve laid a foundation of accuracy and quality from the start.

Start Your Business Blog Today

With the benefits of blogging right at your fingertips, what’s stopping you from starting your business blog today?

If your website isn’t set up for a blog, check with your host. It’s usually free to set up a blog page on your existing site. Once that’s set up, you’ll need a few content ideas and a little time on the computer.

With consistent updates to your site, you’ll see one of the best benefits of blogging- Increased Visibility. 

Increased visibility from search engines allows your site the opportunity to move up in line when potential customers search for an item or service you offer. When you place the right keywords in the right place on each of your blog posts, you can organically rise to the top of the search piles. 

What better way to show your authority than being at the top of Google, Bing, or Yahoo? 

Don’t Miss Out on the Benefits of Blogging

If you don’t have the time or desire to write your blog posts, you may want to consider hiring a content writer.

That’s why I’m here.

My job is to plan and execute blog posts specifically to your needs. Whether it’s conducting an interview with you or other leaders or posting your favorite recipe for this week’s cupcakes, I’m here to tell your story to the world. To get you away from your desk and spend quality time with your family and friends.

Are you ready to reap the benefits of blogging?

You can start your business blog in as little as 10 minutes.

Want to know more?

“It’s my pleasure to help small businesses connect with customers; one word at a time”     – Melissa Folette

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